Pricing
Consulting packages at a fixed price, an entry option for practices that already have an agency proposal, workshops and templates from real projects.
All prices are net, plus VAT in accordance with statutory rules. Offers for businesses only. Online, you order via our payment provider Stripe by card or SEPA direct debit; alternatively, send an enquiry and pay by invoice.Orders by enquiry and invoice; online ordering will follow shortly. Consulting is generally online by video call; on-site meetings are charged at an additional €1.50 net per kilometre (outbound and return journey from Neuruppin); travel time is included in the price.
Consulting packages
Every package ends with sign-off by your practice. The full engagement costs €2,000 less than the three packages booked separately; you can also start with the Yield-Check and extend later.
Yield-Check
Modules 1–3 · around six weeks
- Case value per treatment from your billing data
- Capacity and bottleneck analysis
- Selection of lead treatments
- Results report and review meeting
Business case and procurement
Modules 4–5 · around eight weeks
- Break-even in cases per month, budget and channels
- Specification of services and tender
- Comparison of proposals and bidder interviews
- Agency contract ready for signature
Implementation support
Module 6 · three months
- Monthly check-in meeting with agency and practice
- Monthly report in cases per month
- Control sheet and handover to your team
- You pay the first month online, months 2 and 3 by invoice
Full engagement
Modules 1–6 · around five months
- All six modules in a fixed sequence
- Payment in three steps: €4,500 on ordering, €6,900 on budget approval, 3 × €1,500 during implementation support
- You pay the first instalment online, the others by invoice
Getting started
Already have a proposal from an agency? In one hour, we tell you whether the scope, price and contract are right.
Second opinion on an agency proposal
60 minutes by video call · date of your choice
- Review of scope of services, price and contract
- Comparison with market ranges from our tenders
- Short summary with recommendation
- Fully creditable towards a Yield-Check or full engagement within three months (voucher code)
Workshops for practice owners
Compact and online in Microsoft Teams: a 45-minute workshop, followed by 15 minutes for your questions in the chat. Every month on the last Saturday and the following Sunday; in December one week earlier (2026: 19 and 20 December). A maximum of twelve participants per session. You will receive the Teams link by email no later than the day before. First session: Saturday, 28 November 2026.
Workshop: Case value and capacity
Online in Teams · 45 + 15 minutes · Sat and Sun, 11:00 (CET)
- Determine case value from your own billing data
- Find the bottleneck in your practice
- Calculation template to take away
Workshop: Buying agency services right
Online in Teams · 45 + 15 minutes · Sat and Sun, 13:30 (CET)
- Specification of services and KPIs
- Making proposals comparable
- Contract clauses that protect practices
Templates
The documents we work with ourselves – for practices that want to run their own tender or prepare their own film day. The process is described in our guide to tendering an agency, the calculation logic in the guide Calculating case value.
Tender pack: social media agency
Templates to download · Word and Excel
- Specification of services and bidder information
- Price sheet and evaluation matrix
- Checklist for bidder interviews
Film day guide with patients
PDF and templates to download
- Schedule and roles on the film day
- Sample forms for consent and release from medical confidentiality
- Rules under the German Medical Advertising Act (HWG) for patient statements
Case value calculator
Spreadsheet template to download
- Case value, contribution margin and bottleneck hour
- Break-even for advertising budgets
- With guidance for filling it in