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Videos and carousels

Social media for dental practices: videos and examples

All Dental Yield short videos in one place. Ten videos show practice owners, in under 35 seconds each, how to calculate, buy and measure social media for a dental practice. Three example spots show what patient advertising without before-and-after images can look like.

As of 31 October 2026 · Dr. Arnd Heymann, Dental Yield · All videos AI-generated and labelled · The videos are in German.

Ten videos for practice owners

Each video answers a question that should be settled before the first euro of ad budget is spent: from case value and the agency proposal to the contract. Below each video you will find the transcript and related guides.

AI-generated · AI characters and AI voices · 25 seconds · The video is in German.

Agency roulette

For the same scope, the proposals were €31,960 a year apart. Without a comparable tender, the practice pays random prices.

Watch the video with transcript

AI-generated · AI characters and AI voices · 21 seconds · The video is in German.

Your best number

The contribution margin per clinician hour is the figure every advertising decision should be based on.

Watch the video with transcript

AI-generated · AI characters and AI voices · 18 seconds · The video is in German.

Control is sexy

If you know the upper limit per new patient from your own contribution margin, you steer the budget instead of being driven by proposals.

Watch the video with transcript

AI-generated · AI characters and AI voices · 25 seconds · The video is in German.

Practice marketing loading …

Three analyses (patient structure, capacity, services) come together in the business case to form the strategy. The social media concept, the tender and implementation support up to launch follow from it.

Watch the video with transcript

AI-generated · AI characters and AI voices · 22 seconds · The video is in German.

Stop the signature

Ad accounts owned by the practice, reports in cases and a trial phase with an exit belong in every agency contract.

Watch the video with transcript

AI-generated · Voice: Dr. Arnd Heymann · 35 seconds · The video is in German.

Message from A.

Dental Yield is independent, calculates like a CFO and hands control over to the practice after three months.

Watch the video with transcript

Example spots for patients

This is what patient videos planned with us can look like: stories about how it feels to smile, not images of teeth. No before-and-after, no close-ups of teeth, no promises of cure. The spots are examples with fictional people. Before a practice runs them, they should be legally reviewed; see Patient videos and the German Medical Advertising Act (HWG).

Carousels: the key messages to flick through

For each video for practice owners there is a carousel with the figures and steps to read at your own pace, just as it appears on Instagram, Facebook and TikTok. The carousel slides are in German.

Agency roulette as a carousel

7 slides · swipe sideways or scroll to browse

  • Agency roulette – slide 1 of 7
  • Agency roulette – slide 2 of 7
  • Agency roulette – slide 3 of 7
  • Agency roulette – slide 4 of 7
  • Agency roulette – slide 5 of 7
  • Agency roulette – slide 6 of 7
  • Agency roulette – slide 7 of 7

Your best number as a carousel

6 slides · swipe sideways or scroll to browse

  • Your best number – slide 1 of 6
  • Your best number – slide 2 of 6
  • Your best number – slide 3 of 6
  • Your best number – slide 4 of 6
  • Your best number – slide 5 of 6
  • Your best number – slide 6 of 6

POV: Your campaign is running as a carousel

7 slides · swipe sideways or scroll to browse

  • POV: Your campaign is running – slide 1 of 7
  • POV: Your campaign is running – slide 2 of 7
  • POV: Your campaign is running – slide 3 of 7
  • POV: Your campaign is running – slide 4 of 7
  • POV: Your campaign is running – slide 5 of 7
  • POV: Your campaign is running – slide 6 of 7
  • POV: Your campaign is running – slide 7 of 7

My reaction to your agency report as a carousel

5 slides · swipe sideways or scroll to browse

  • My reaction to your agency report – slide 1 of 5
  • My reaction to your agency report – slide 2 of 5
  • My reaction to your agency report – slide 3 of 5
  • My reaction to your agency report – slide 4 of 5
  • My reaction to your agency report – slide 5 of 5

Control is sexy as a carousel

6 slides · swipe sideways or scroll to browse

  • Control is sexy – slide 1 of 6
  • Control is sexy – slide 2 of 6
  • Control is sexy – slide 3 of 6
  • Control is sexy – slide 4 of 6
  • Control is sexy – slide 5 of 6
  • Control is sexy – slide 6 of 6

Beautiful is what books as a carousel

6 slides · swipe sideways or scroll to browse

  • Beautiful is what books – slide 1 of 6
  • Beautiful is what books – slide 2 of 6
  • Beautiful is what books – slide 3 of 6
  • Beautiful is what books – slide 4 of 6
  • Beautiful is what books – slide 5 of 6
  • Beautiful is what books – slide 6 of 6

Patient videos – the answer in one word as a carousel

5 slides · swipe sideways or scroll to browse

  • Patient videos – the answer in one word – slide 1 of 5
  • Patient videos – the answer in one word – slide 2 of 5
  • Patient videos – the answer in one word – slide 3 of 5
  • Patient videos – the answer in one word – slide 4 of 5
  • Patient videos – the answer in one word – slide 5 of 5

Practice marketing loading … as a carousel

7 slides · swipe sideways or scroll to browse

  • Practice marketing loading … – slide 1 of 7
  • Practice marketing loading … – slide 2 of 7
  • Practice marketing loading … – slide 3 of 7
  • Practice marketing loading … – slide 4 of 7
  • Practice marketing loading … – slide 5 of 7
  • Practice marketing loading … – slide 6 of 7
  • Practice marketing loading … – slide 7 of 7

Stop the signature as a carousel

7 slides · swipe sideways or scroll to browse

  • Stop the signature – slide 1 of 7
  • Stop the signature – slide 2 of 7
  • Stop the signature – slide 3 of 7
  • Stop the signature – slide 4 of 7
  • Stop the signature – slide 5 of 7
  • Stop the signature – slide 6 of 7
  • Stop the signature – slide 7 of 7

Message from A. as a carousel

7 slides · swipe sideways or scroll to browse

  • Message from A. – slide 1 of 7
  • Message from A. – slide 2 of 7
  • Message from A. – slide 3 of 7
  • Message from A. – slide 4 of 7
  • Message from A. – slide 5 of 7
  • Message from A. – slide 6 of 7
  • Message from A. – slide 7 of 7

Frequently asked questions about social media for dental practices

What social media content works for dental practices?

Short vertical videos that answer one specific question. For practice owners, that means figures and decisions, such as how much a new patient may cost. For patients, it means stories about how it feels to smile, not images of treatments.

How much does social media cost for a dental practice?

It depends on the scope. For the pilot practice in Berlin, agency proposals for the same scope ranged from €39,670 to €71,630 in the first year. The maximum you can pay for a new patient follows from your own contribution margin per case.

Are dental practices allowed to show before-and-after images?

The German Medical Advertising Act (HWG) restricts advertising aimed at patients, including before-and-after images for surgical cosmetic procedures (section 11 HWG). Our example spots therefore avoid them entirely. This note is not legal advice.

How does a practice measure social media success?

In cases per month, cost per case and yield per clinician hour. Reach, clicks and likes do not show whether the advertising pays off for the practice.

Are the videos AI-generated?

Yes. Characters, scenes and voices are AI-generated and labelled as such in the video. In the video “Message from A.” you hear the voice of Dr. Arnd Heymann.

Can Dental Yield plan videos like these for my practice?

Yes. We develop the social media concept from your figures, set the rules for the film day and tender the production to agencies with a uniform price sheet. Dental Yield takes no commissions from agencies.

Calculate first, then post

Whether social media pays off for your practice is in your billing data. We calculate case value and capacity and tender the agency for you, at a fixed price and without commissions.

Calculate your case value in 1 minuteGet in touch