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Free tools for dental practices

Calculators and checks for your practice marketing

Four tools for a first assessment: what does a treatment bring in, how much may advertising cost, is there free capacity, is the agency proposal any good? In a few minutes, no sign-up.

01

Yield calculator: your numbers in one minute

What is left of a treatment after materials and lab, per case and per clinician hour? And how much additional yield is in your free hours?

You will find the formula and a worked example in the guide Calculating case value.

Your numbers in one minute

Enter values for a treatment you want to advertise.

€
%
h
h
Contribution margin per case–
Contribution margin per clinician hour–
Possible with free capacity–
Additional yield per month–

Affordable advertising cost per new patient at a quarter of the contribution margin: –. Example calculation without practice fixed costs; it does not replace an analysis of your real data.

02

Ad budget calculator: when does the agency pay for itself?

Agency fee and ad budget have to be paid for by the cases they generate. The calculator shows how many new patients you need per month for the budget to pay for itself.

The calculator takes the contribution margin per case from the Yield calculator, but you can overwrite it.

Advertising break-even

Monthly figures, net.

€
€
€
%
Needed to break even–
Expected cases from the budget–
Cost per new patient–
Result per month–

Cost per enquiry and conversion rate are assumptions. We establish which values are realistic for your practice and your treatments in the business case (module 4).

03

Capacity check: do you have room for new patients at all?

More enquiries only help if appointments are free. Estimate how many clinician hours are free each month and how many are lost to missed appointments.

Whether the bottleneck is the clinician, the chair, the assistants or the call-backs only becomes clear when we analyse your staff rota in the Yield-Check.

Estimate free clinician hours

A rough estimate is enough.

h
%
%
Treatment hours per month–
Lost to missed appointments–
Free hours per month–

–

04

Agency proposal check: ten questions before you sign

At our pilot practice, proposals for the same scope of services ranged from €39,670 to €71,630 a year. Tick what your proposal covers.

The check shows gaps, but not what they cost. We assess that in the second opinion: one hour by video, €290 net, fully creditable towards the Yield-Check.

Does your agency proposal …

Tick all that apply.

Covered0 of 10

Nothing ticked yet.

The tools estimate. We calculate with your real numbers.

Example values show the direction, not the decision. In the Yield-Check we read case value, capacity and bottleneck from your practice software and staff rota, and select the treatments that are worth advertising.