Video · 22 seconds · Practice owners (B2B)

Stop the signing: three clauses for your agency contract

Ad accounts owned by the practice, reports in cases and a trial phase with an exit belong in every agency contract.

AI-generated · AI characters and AI voices

The video is in German.

What should a dental practice look out for in a contract with a marketing agency?

The ad accounts belong to the practice, the report counts cases per month instead of reach, and it starts with a trial phase with an exit instead of a long commitment with no right to terminate.

Not legal advice. The 24-month term is an example.

Transcript and sequence

What you see and hear in the video, scene by scene. The video is in German; the table gives an English translation.

Sequence of the video “Stop the signing”
Time	On-screen text	Spoken
0.0–3.0 s	Stop the signing!	Stop the signing! Just for a moment.
3.0–8.0 s	… but the accounts belong to the agency	The ad accounts are in the agency's name? Rewrite: they belong to the practice.
8.0–13.0 s	… but the report only shows reach	The report only shows reach? Rewrite: report in cases per month.
13.0–17.0 s	… but 24 months with no exit	Twenty-four months with no exit? Rewrite: trial phase with an exit.
17.0–19.5 s	Sign now.	Now you may sign.
19.5–22.0 s	DM: VERTRAG (contract)	Send me the word “Vertrag” (contract).