Video · 18 seconds · Practice owners (B2B)
Control is sexy: how much a new patient may cost
If you know the upper limit per new patient from your own contribution margin, you steer the budget instead of being driven by proposals.
AI-generated · AI characters and AI voices
The video is in German.
How much may acquiring a new patient cost?
The upper limit follows from your own contribution margin. In the example it is €2,080 per case; at most a quarter of that, i.e. €520, may be spent on acquiring the patient.
The 25% rule is an example, not a guarantee.
Further reading
Transcript and sequence
What you see and hear in the video, scene by scene. The video is in German; the table gives an English translation.
| Time | On-screen text | Spoken |
|---|---|---|
| 0.0–3.5 s | How much may a new patient cost? | How much may a new patient cost? Most people guess. |
| 3.5–6.0 s | Not you. | Not you. |
| 6.0–10.0 s | €520 at most. | Two thousand and eighty euros contribution margin. At most a quarter of that. 520 euros. |
| 10.0–15.5 s | Calculated. Not guessed. | Your budget comes from your billing data. Not from the agency's gut feeling. |
| 15.5–18.0 s | DM: OBERGRENZE (upper limit) | Send me the word “Obergrenze” (upper limit). |
Control is sexy as a carousel
6 slides · swipe or scroll sideways to browse
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