Video · 20 seconds · Practice owners (B2B)

Patient videos in the dental practice: the answer in one word

Patient videos work if five rules are settled before the first shoot.

AI-generated · AI characters and AI voices

The video is in German.

May a dental practice film its patients for social media?

In principle yes – with written consent obtained in advance, no reward for taking part, no promise of results and no treatment carried out just for the camera. These rules should be settled before the first film day.

This is not legal advice. If in doubt, have specific advertising content reviewed by a lawyer.

Transcript and sequence

What you see and hear in the video, scene by scene (English translation).

Sequence of the video “Patient videos – the answer in one word”
Time	On-screen text	Spoken
0.0–3.5 s	Patient videos. The answer in 1 word.	Patient videos and advertising law. I’ll answer in one word.
3.5–5.1 s	May I film patients?	Yes.
5.1–6.7 s	With a discount for taking part?	No.
6.7–8.3 s	Consent – when?	Beforehand.
8.3–9.9 s	Say “guaranteed pain-free”?	Never.
9.9–11.5 s	Treatment just for the camera?	No.
11.5–13.1 s	Plan a back-up patient?	Essential.
13.1–18.1 s	Film day guide	The rules as a guide for your film day: send me a message saying “Drehtag” (film day).
18.1–20.1 s	DM: DREHTAG	–