Video · 20 seconds · Practice owners (B2B)
My reaction to your agency report: three numbers instead of likes
Reach, clicks and likes do not impress a CFO. What counts is cases per month, cost per case and yield per clinician hour.
AI-generated · AI characters and AI voices
The video is in German.
Which KPIs belong in a marketing agency's monthly report?
Cases per month, cost per case and yield per clinician hour. Reach, clicks and likes tell you nothing about whether advertising pays off for the practice.
The report figures in the video are an example.
Further reading
Transcript and sequence
What you see and hear in the video, scene by scene. The video is in German; the table gives an English translation.
| Time | On-screen text | Spoken |
|---|---|---|
| 0.0–2.5 s | My reaction to your agency report. | – |
| 2.5–4.5 s | Clicks: 1,900 | – |
| 4.5–6.5 s | Likes: 2,400 | – |
| 6.5–8.5 s | New cases: ? | – |
| 8.5–11.0 s | 6 cases = €12,480 | – |
| 11.0–17.5 s | 3 numbers. Every month. | Your agency measures clicks. Your bank measures cases. These three numbers belong in every report. |
| 17.5–20.0 s | DM: BERICHT (report) | Send me the word “Bericht” (report). |
My reaction to your agency report as a carousel
5 slides · swipe or scroll sideways to browse
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