Video · 24 seconds · Practice owners (B2B)

POV: Your campaign is running, but the next appointment is in January

More enquiries without free clinician time are advertising for the competition. Calculate capacity first, then the budget.

AI-generated · AI characters and AI voices

The video is in German.

Why does advertising not pay off if the practice has no free appointments?

More enquiries without free clinician time go to the competition. That is why we first calculate how many cases the free hours can carry, and only then set the budget.

Scene re-enacted with AI characters; the figures are an example.

Transcript and sequence

What you see and hear in the video, scene by scene. The video is in German; the table gives an English translation.

Sequence of the video “POV: Your campaign is running”
Time	On-screen text	Spoken
0.0–3.0 s	POV: Your campaign is going great.	Thirty-seven new enquiries this week!
3.0–9.0 s	Next appointment: in 8 weeks	The next free appointment would be in January. – Oh, then I'll look elsewhere.
9.0–11.5 s	Gone elsewhere: 3	–
11.5–16.0 s	Advertising for the competition.	Congratulations. You have just paid for advertising for the practice across the street.
16.0–21.5 s	Capacity first. Then budget.	First we calculate how many cases your free hours can carry. Then the budget.
21.5–24.0 s	DM: KAPAZITÄT (capacity)	Send me the word “Kapazität” (capacity).