Video · 25 seconds · Practice owners (B2B)

Agency roulette: same briefing, €31,960 difference

For the same scope, the proposals were €31,960 a year apart. Without a comparable tender, the practice pays random prices.

AI-generated · AI characters and AI voices

The video is in German.

Why do agency proposals for dental practices vary so widely?

Because, without a uniform specification of services and price sheet, agencies offer different services. For the pilot practice, the proposals for the same scope ranged from €39,670 to €71,630 in the first year, a gap of €31,960.

The agencies in the video are fictional AI characters. The figures come from the tender for the pilot practice.

Transcript and sequence

What you see and hear in the video, scene by scene, translated from German.

Sequence of the video “Agency roulette”
Time	On-screen text	Spoken
0.0–4.0 s	Same briefing. 6 agencies.	Social media for your practice? €39,670. Fair price.
4.0–9.5 s	Agency C	What did the others quote? … Then we'll go for the middle. Fair price.
9.5–12.5 s	Agency F	€71,630. Vision included. Fair price.
12.5–18.5 s	Same scope: + €31,960 / year	Same scope. A difference of €31,960. Per year. That is not a price, that is roulette.
18.5–22.5 s	Second opinion: 60 minutes	Before you sign, I will review your proposal. Sixty minutes.
22.5–25.0 s	DM: ANGEBOT (proposal)	Send me a message with the word “Angebot” (proposal).