Video · 21 seconds · Practice owners (B2B)
Your best number: the contribution margin per clinician hour
The contribution margin per clinician hour is the number every advertising effort should be aligned with.
AI-generated · AI characters and AI voices
The video is in German.
Which KPI should a dental practice know before any advertising?
The contribution margin per clinician hour. In the example, €2,080 of a €3,200 fee remains after materials and lab costs; with three hours of treatment that is €693 per hour.
Example calculation with fictional figures.
Further reading
Transcript and sequence
What you see and hear in the video, scene by scene. The video is in German; the table gives an English translation.
| Time | On-screen text | Spoken |
|---|---|---|
| 0.0–4.0 s | Your practice's best number. | Your practice's best number is not in any agency report. |
| 4.0–9.0 s | €3,200 fee | One case. Three thousand two hundred euros in fees. After materials and lab, 2,080 remain. |
| 9.0–13.0 s | €693 per clinician hour | With three hours of treatment: 693 euros. Per hour. |
| 13.0–18.5 s | If you know it, you advertise differently. | If you know this number, you advertise differently. And you know which treatment pays off. |
| 18.5–21.0 s | DM: FALLWERT (case value) | Send me the word “Fallwert” (case value). |
Your best number as a carousel
6 slides · swipe or scroll sideways to browse
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Calculate first, then post
We calculate case value and capacity from your billing data and tender the agency for you, at a fixed price and with no commissions.